Tuesday, February 17, 2009

Consumers Budget-Sizing Kitchen Projects

A respected survey group has reported on a study of kitchen designers that shows consumers proceeding cautiously.

Only makes sense in the current economic environment.

At least they are proceeding...

I was asked to be in the last study RICKI did. They were very thorough.

Peggy


Study Shows Consumers Making Budgetary Compromises on Kitchen Projects

Kitchen designers are reporting that clients moving forward with a kitchen project are altering their behavior to adjust for economic conditions. This is according to an online research study conducted by the Research Institute for Cooking & Kitchen Intelligence (RICKI), a Charlotte, NC-based organization of manufacturers, retailers, wholesalers and others whose revenue derives from kitchen remodeling and related activities.

The study - called Kitchen Intelligence: A Designer's Perspective - revealed that consumers "are compromising on the scope of the project, being extra cautious to stay on budget and within the scale typical for the neighborhood, and voicing concern about the long-term stability of suppliers due to concern that the company may not be in business for service after the sale," notes RICKI.