Wednesday, August 24, 2011

The benefits of doing business locally - do you really know your neighbor?

I am continually amazed by how little I know about the businesses that I drive past on a weekly basis... and trust me that I am an unusually inquisitive individual!  Sometimes, giving me insight can be as simple as hanging a sign in front of the business or updating the existing sign to include a bit of what they do or benefits of stopping in.
Whereas Brandom Cabinets does not have a street that is well traveled on a main thorough faire, our signs let visitors know that they are in the right place.  Still, relatively few people in our small town are aware that they have a cabinet manufacturer in their back yard!  Of course, a great many of our staff members live in the immediate area and spread the work of their employment to friends and family... but how well do you know your neighbor?


Brandom's heritage of providing quality wood cabinetry to Designers and Builders through our network of Dealers stretches back more than 58 years.  When we visit conventions and tradeshows like KBIS (the Kitchen and Bath Industry Show - http://www.kbis.com/) we are pleasantly surprised by how many visitors have heard of our small to mid-sized company.  Based about 1 hour south of Dallas, TX we are a neighbor to many kitchen & bath showrooms, builder headquarters, etc. in the regional area.  Recently, Brandom Cabinets was host to the business leaders in our town of Hillsboro, TX where we were able to showcase our manufacturing capabilities and share a bit about our workforce.  We informed them that we offer local pick-up for regional customers to save shipping costs, technical support in the field for installation questions & warranty help for issues within driving distance, and sales support and training from our sales management for new Dealers.  Just mentioning these few benefits, they could see why getting to know their neighbor just might benefit them with more than just being able to borrow a cup of sugar!


Our current initiatives include updating our popular website (www.brandom.com) to include facility photos, location mapping, and more information about employment with Brandom.  Do you know any neighbors that might benefit from knowing us?  Let them know that they can follow our Blog or get additional information on our website.  Be sure to bookmark our website to re-visit us after our changes are posted to become better acquainted with Brandom... who knows, we just might be your neighbor!